mardi 8 février 2011

The Envelope

We meet envelopes everyday when we open our box letter, and we even see envelope on our laptop screen when connecting to our on-line mailbox since nearly every email server uses this picture somewhere.

Envelopes are everyday-life objects surrounding us; we all have one or two envelopes on our desk or table waiting to be put in a more appropriate place or waiting to be opened.

As an envelope is a packaging hiding a secret content, we are always excited and worried about what is in it. Whose name is in the envelope the foreman of the jury for Oscars is opening? (http://www.youtube.com/watch?v=-hTTwSQPmMo min 7 ou http://www.youtube.com/watch?v=A87InzywZOY) What is in the envelope the postman just slipped under the door, will that be a new bill to pay or a love letter from a secret admirer?



We might also wonder what the future of paper mailing, and so of envelopes, might be whereas more and more people use e-mailing.

Medium
First of all, what is it basically and what is briefly the history of the envelope?
Most people know or at least think they know what an envelope is, however, it is crucial to describe a bit what it is.
It is used mostly for packaging letters, messages or small objects before sending them. It allows the item that is sent (1) to be protected from any damage and also (2) to be kept secret, or at least out of the direct sight of the person who delivers it.
Pre-made envelops that we use today developed during the 19th century thanks to machines that produced them. Different forms were experimented and nowadays lots of different kinds of envelopes exist.
Second, what is an envelope made of?
The envelope is usually made of paper, whatever its color (usually white). However, cardboard is another very used material, but not as much as Kraft paper which is notably used to make big envelopes supposed to contain a lot of things, indeed, Kraft paper is very resistant. In this sense this is a very simple object as this is usually made of only one major raw material.
However, it is nowadays current that envelopes be improved with a stripe of glue which enables to close it.
There are some exceptional envelops that are made of recycled paper and some super-hero envelopes that are protected by an armor of bubblewrap or quilted.
Finally, how can we reproduce it using its raw materials?
Usually, industrial envelopes are cut and stuck so that they are given the shape and dimensions desired. Creating an envelope is also all about folding paper… There is a whole technical jargon used by industrials to designate the different parts of an envelope… But is it an art to create an envelope?
Value
In France, the price of an envelope is on average 15 cents…
[For the part that follows, I only found data about Europe and I will therefore concentrate more on this part of the World, however, the figures that follow can give an idea about the world production of envelopes.
Sources:
There are 34 envelope manufacturing groups around Europe that are members of the association. These members cover 95% of the European Market for envelopes, i.e. more than 90 billion envelopes per year.
About 70% of the total European production is sold in the UK, Germany and France and here we can see the importance of those countries for the market for envelopes. If this market is large in Europe, we can consider and will assume that it is large too for the whole world, because envelopes manufacturers are located everywhere throughout the world… A Wikipedia source says that around 450 billion envelopes are produced each year, but this source cannot be really relied on.
Envelopes are mostly machine-made and the machines are more and more performing but also very expensive. A modern machine can produce 1200 envelopes per minute…
However, an envelope is made of paper and even though this paper is often recycled, sending paper letters could be seen as an unsustainable way of communicating in the internet era. The paradox is that this fact has not affected a lot the global sales of envelopes, as the following graph goes...
We see that, in Europe at least, the production of envelopes has only decreased of 10 billion in 7 years, which is not very high when we look at the progress of emailing.

We can see that the number of “serious” e-mails has not increased a lot. The increase in the E-mail traffic is mostly due to spamming. One conclusion that can be drawn is that people remain relatively loyal to conventional paper mail, even though the number has dropped… That could explain the relative stability in the amount of envelopes produced.

Style

What does the envelope look like and how does it differ from objects of the same family?

It looks like paper. But it is much more than mere paper because it is folded in a very special way in order for it to hold all kinds of things. However, as paper it is very flat and we have the same impression of lightness. I

According to what they are made of, envelops do not have the same aspect: kraft paper seems less smooth .

Color: They are usually white or brown but there are envelopes of all colors, for example in the web sitehttp://www.worldofenvelopes.com you can have 35 colors.

Type:

They can even have a window.

Then, what is the size of an envelope? It also depends. According to the international standard, the smallest envelop is 114mm-wide and 162mm-long and the largest one 28 x 40 cm. This envelope (the catalogue one) is 22.9cm x 32.4 cm and this one is 11cm x 22.

When you want to send a letter, you can just look at the size of the envelop in front of you and see if it will hold what you want to put in it or you can do complicated computations depending on the size of the letter and how many times you want to fold it. Indeed there is very standardized system of envelops size. This particularity brings me to the quantitative aspect originality of the envelope.


I will answer to the questions: what makes this object unique and sets it apart from identical objects? Is this object inviolable, or what, if anything, makes it sacrosanct?

So I was talking about very precise sizes of envelop which depends on the size of the paper that you want to put in it. Indeed there are very strict system and classification of envelopes that give the envelope recognition. It is an object we care about. So there are all the different types of envelopes I talked about (catalogue, seam side…) so a precise classification. There is also one for the size. The international standard paper sizes ISO 216 categorizes papers: A4, A3 according to very precise criteria, the ratio between the width and the length must always equals the square root of two. For the envelope we use the C series. So the envelope is unique since it has its own classification.

Similarly, some envelopes are unique because if you don’t use the right envelope for this type of letter and weight, the Post won’t send your letter. So the dimensions, weight and measurements for postal requirements should be known beforehand. If sending an envelope of non-standard size, additional postage may be needed. It is better to know international size standards when mailing envelopes to other countries. Since some countries may not support all the sizes.

Another element that makes this object original is that we can’t use it alone. Indeed, you don’t buy an envelope or use an envelope for its own sake. It is necessarily used with a letter, a card, pictures or whatever you want.

And finally, if at the beginning, when you buy a pack of envelops, they are all the same, completely identical, once they are used, they become unique. Indeed, an address is written, there is a stamp, a postmark and what they hold is different.



mercredi 2 février 2011

What about eggplants?



Qualitative study of the eggplant - Session 2 (February 3rd)




Medium:


What is the medium of an eggplant? What is it made of? How can it be reproduced using its raw materials?

Eggplant (Latin name: Solanum melongena) is a plant of the family of nightshades or solanaceaes (and therefore a cousin of tomato, and potato).
It is cultivated in temperate countries (where it is planted every year because it is not frost resistant) as in tropical ones (in which it stays alive the whole year: it need not be planted again). It comes from a wild species of North Africa and the Middle-East that was domesticated around the beginning of our era and that mutated and developed then. The species that is mostly spread today originates from India and Burma. It needs heat to be able to grow (it stops growing under twelve degrees) and that is why in temperate regions, it is commonly cultivated in greenhouses until danger of frost is over. Producing countries are not only southeastern Asia countries as China or Indonesia but also southern Asia countries such as India and Burma and northern Africa countries as turkey. All countries produce some eggplants but those quoted before are the most important.
In Europe, widespread eggplants are oblong and have a dark purple skin, for example, the “Little Fingers” variety. But other species are spread in Asia and the rest of the world that are more spherical and smaller with black, green or even white skin. It shows that there are a lot of different varieties and x who will talk about style will tell us more about that.
How can it be reproduced with its raw materials?
The Eggplant can be divided into four different parts.
  • The flesh which has the consistency of a sponge and which must constitute around 70% of the vegetable.
  • The skin which is not really solid but almost of the same consistency as the flesh. However, it is rather smooth. It covers the whole flesh so that for dark purple eggplant for instance, no white part can be seen.
  • The seeds which are mostly situated in what could be designated as the center of gravity of the eggplant (rather on the larger side of the vegetable.)
  • Finally, the stem (peduncle, usually green and spiny) covers the smallest and thinnest extremity of the eggplant. It is usually difficult to take it away from the vegetable.

Eggplants have style...








There exists many different types of eggplants, which vary extremely in color, size and shape.
Eggplants originally come from India. The first variety of eggplants that arrived in Europe were ivory-colored and ovoid fruits, about the size and the shape of a goose egg, hence the name. In the South of Europe, eggplants were brought by the Moors, but in their dark purple variety. That is why there are, etymologically, two families of names for this fruit : those derived from eggplants and those close to aubergine, derived from the Arabic name al-badinjan.

Indeed, there is an enormous number of different types of eggplants. The most well known type in France and Britain is the plump, pear-shaped, elongated ovoid variety, with a dark purple shinny skin, between 12 and 25 cm wide and 6-9 cm broad.
In Italy, eggplants are long, with lavender and cream stripes on the skin.
In Thailand, you can find bright green striped, round eggplants about the size of a golf ball, and fruits of the same shape but in lavender, pink and white color are cultivated in Laos. There are even eggplants of the size of a grape in Asia. The Japanese and Chinese varieties are long, slender, like a cucumber, and pale purple. There are even orange, pink and yellow varieties.
Although the color of the skin can change a lot, the flesh is always cream-colored, and darkens itself to brown once the fruit is cut or peeled.
What makes eggplants different from other types of fruits is certainly their texture. When it is cooked for a short time, it gets chewy, then it feels a bit like meat. When it is cooked more, it becomes very soft and creamy. The flesh is sponge-like, and has a tendency to absorb any liquid, juice, and fat, though the fruit itself is very low in calories. Unlike most of the fruits and vegetables, eggplants are not really harmed by long-cooking and will not lose their vitamins.
Examples of textures of cooked eggplants :
Caviar d'aubergine
Babaghanuuj

Many varieties of eggplant, there is some regularity in the purple color.

Nasunine pigment = cures stress and some diseases, it also gives the skin its color.

Aubergine was first introduced as a color by crayola, the pigment used in art does not come from the eggplant directly


Family of the Nightshades : The family is also informally known as the nightshade - or potato family. The family includes Datura (Jimson weed), Mandragora (mandrake), belladonna (deadly nightshade), Capsicum (paprika, chili pepper), Solanum (potato, tomato, aubergine or eggplant), Nicotiana (tobacco), and Petunia (petunia). With the exception of tobacco (Nicotianoideae) and petunia (Petunioideae) most of the economically-important genera are contained in the sub-family Solanoideae.

Expression


Before:
- It was used as an aphrodisiac
- But also suspected of causing fever, epilepsy, and insanity
- Women in the Orient used a black dye made form eggplant to stain their teeth a gun metal gray

Nowadays:
- As a decorative garden plant
- As a food in itself or in these dishes:
Greek moussaka
Middle Eastern baba ganoush
Italian eggplant parmigiana
French ratatouille
Asian stir-fries and curries
- Sliced eggplant absorbs oil like a sponge.
- Anecdotal case histories link improvement in arthritis symptoms with removal of these foods; however, no case-controlled scientific studies confirm these observations.
- It may even replace pumpkin!

Arles photography festival "Les rencontres d'Arles" used an eggplant on its poster for the 2005 edition


Some proverbs:
'If you see Mt. Fuji, a hawk, and an eggplant on New Year's Day, you will be forever blessed.' Japanese Proverb
'You don't steal a bitter eggplant.' Turkish proverb



Eggplant is delicious hot or cold and can be enjoyed Sliced eggplant absorbs oil like a sponge.
It can be eaten marinated, stuffed, roasted, grilled, fried, in a casserole, in stews, or on brochettes. Eggplant can be baked, roasted in the oven, or steamed.
When young, the skin of most eggplants are edible; older eggplants should be peeled. since the flesh discolors rapidly, an eggplant should be cut just before using.


Eggplant preserve (Sweet) - Melitznaki gliko

4-5 cloves, almonds (with no skin), 2 cups water, 3 pieces of cinnamon stick, 1 kilo sugar(280grams), 1 kilo (280 grams) eggplants.
Select 30 small eggplants (1kilo). Remove the stems and green. With a small knife remove the thin layer of skin from the outside of the eggplants. Place the cleaned eggplants in a bowl of water, which has freshly squeezed lemon juice. (5 kilos of water one cup lemon). This prevents them from browning. Let them sit in the water & lemon for 24 hours, changing the water 2 - 3 times.
Strain the eggplants. Put a small slice in each eggplant and place 1-2 almonds in each. Boil the sugar and water with the cinnamon and cloves for 5 min. Add the eggplants, cook for 5 min. Remove the pot from the heat and let it stand for 24 hours.

Boil on a high heat, remove the foam. Once thick, add 2 tablespoons lemon juice. Let it boil again (5-10 seconds). Remove from heat and let it cool down. Place in sterilized jars.

lundi 31 janvier 2011

Banana


Quantitative study of the banana - session 1 (January 27th)


Value:

- Price of bananas in France = from 0.50 to 1 euro by kilo.

- Bananas imports, average on the 2002-2006 period:

European Union = 39%

United States = 26%

Japan = 7%

Russian federacy =5%

Canada = 3%

China = 3%

( from FAO statistics)

- Banana is the most popular fruit of the UK, before apples. Indeed it represents 28% of all fruit sales.


Originality:

How much is banana unique?

It is the only fruit that can be peeled that way, without any big effort, without any knife or even when you bite your nails. You just have to break the top of the banana and draw it until the peel goes.

There are not lots of fruits that are as long as bananas. Most of the fruits: oranges, apples, pears are spherical or something close to a sphere.

It is the only fruit that is so sweet, not very sour but rather sweet.

That is also one of the only fruit without juice (unless it is completely rotten…) and granular.

That makes four reasons for a banana to be unique...


Signification:

Bananas comes with two obvious significations : a sexual connotation & a link to European colonial domination over Africa and South America (as in Woody Allen's bananas, which takes place in a banana Republic, cold war-style).

Josephine Baker uses this as a legacy for her banana dance, a way to fight racist clichés and also a festive happening. Bananas are cheerful fruit, this is also clear in Kevin Ayers's work. He never misses an opportunity to mention bananas in his sunny and sensuous tunes, as in the song Puis-Je? The cover of the album Bananamour (1973) is also a tribute to the cheerfulness of bananas.
Andy Warhol's cover for the Velvet Underground's first album is much less cheerful. Yet this banana, which comes from a repertoire of everyday-life which Warhol enjoyed to put on front screen, and is attached to vicious sexual connotations. Indeed, the legend has it that the first editions of the LP, once the banana skin is "peeled slowly" to revealed the picture of flesh covered with LSD, a clear incitation to lick it. This cover is so legendary that this banana has taken a symbolic life of its own, often featured in rock's imagery, as it can be seen with the Dandy Warhol album Welcome to the Monkey House (2003).





Notions of Meaning

  NOTIONS OF MEANING
SCIENCES PO – ATELIER ARTISTIQUE 2ND SEMESTER 2010-11

Il ne faut pas bavarder sur l’image mais lister les codes iconiques
(intrinsèques : couleurs, lignes, éclairage, etc.
et extra iconiques, objets, personnages, paysages, etc.).
La rhétorique de l’image, Roland Barthes

Targets
Establish defined criteria around organic and inorganic objects
Use cross-referencing methodology in web research in English
Develop critical thinking while using critical discourse/speech
Introduce major trends & influences in contemporary design and art

Definitions of object
1. a tangible and visible entity; an entity that can cast a shadow;
2. aim: the goal intended to be attained
3. be averse to or express disapproval of; protest
4. the focus of cognitions or feelings; object of affection, of thought

Criteria
QUALITATIVE
MEDIUM
o What is it made of?
o How can it be reproduced using its raw materials?

STYLE
o What does it look like?
o How does it differ from objects in the same family?

EXPRESSION
o What is it used for?
o How does it function?

QUANTITATIVE
VALUE
o What is the cost of production, distribution & sustainability?
o How long does it take to manufacture and where is it done?

ORIGINALITY
o What makes this object unique and sets it apart from identical objects?
o Is this object inviolable, or what, if anything, makes it sacrosanct?

SIGNIFICATION
o How does this object go beyond initial interpretation?
o Does it have a cultural legacy whether it is for the mass, the elite?

NB Unconscious and conscious interpretation exposes cultural stereotypes and preconceived ideas and this phenomenon is intensified in any and every object.
Required Reading:
The Language of Things, Deyan Sudjic
Required Seeing:
Objectified, A film by Gary Hustwit (Helvetica), A Swiss Dots Production
Additional Resources:
Design and Truth, Robert Grudin
Ways of Seeing, John Berger
The Work of Art in the Age of Mechanical Reproduction, Walter Benjamin