SCIENCES PO – ATELIER ARTISTIQUE 2ND SEMESTER 2010-11
Il ne faut pas bavarder sur l’image mais lister les codes iconiques
(intrinsèques : couleurs, lignes, éclairage, etc.
et extra iconiques, objets, personnages, paysages, etc.).
La rhétorique de l’image, Roland Barthes
Targets
Establish defined criteria around organic and inorganic objects
Use cross-referencing methodology in web research in English
Develop critical thinking while using critical discourse/speech
Introduce major trends & influences in contemporary design and art
Definitions of object
1. a tangible and visible entity; an entity that can cast a shadow;
2. aim: the goal intended to be attained
3. be averse to or express disapproval of; protest
4. the focus of cognitions or feelings; object of affection, of thought
Criteria
QUALITATIVE
MEDIUM
o What is it made of?
o How can it be reproduced using its raw materials?
STYLE
o What does it look like?
o How does it differ from objects in the same family?
EXPRESSION
o What is it used for?
o How does it function?
QUANTITATIVE
VALUE
o What is the cost of production, distribution & sustainability?
o How long does it take to manufacture and where is it done?
ORIGINALITY
o What makes this object unique and sets it apart from identical objects?
o Is this object inviolable, or what, if anything, makes it sacrosanct?
SIGNIFICATION
o How does this object go beyond initial interpretation?
o Does it have a cultural legacy whether it is for the mass, the elite?
NB Unconscious and conscious interpretation exposes cultural stereotypes and preconceived ideas and this phenomenon is intensified in any and every object.
Required Reading:
The Language of Things, Deyan Sudjic
Required Seeing:
Objectified, A film by Gary Hustwit (Helvetica), A Swiss Dots Production
Additional Resources:
Design and Truth, Robert Grudin
Ways of Seeing, John Berger
The Work of Art in the Age of Mechanical Reproduction, Walter Benjamin
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